In addition to serving as a replacement offering right now, investments in digital activations can be used in the future as a standalone option or as a supplement to events and benefits. Effective digital activations can replace existing contracted sponsorship benefits or add new benefits that will keep your partnerships moving forward. You can do more than share updates and pictures, though. Keep your audience – and your partner’s audience – meaningfully engaged by reaching them where they are right now: on social media and digital platforms. Even as things change, you can use digital activations to accomplish the core goals of your campaigns and raise awareness, engagement and funds. In each case, partnership benefits were cancelled or at the very least, shifted.

The pandemic forced everyone to rethink their activations whether it was a run/walk, in-store promotion, gala or anything in between. Together we help nonprofits and companies multiply their good with a digital strategy and activation for their partnerships. It’s an important time to take action, emphasize a commitment to helping others and to double down on efforts to make an impactful change.īut how can we rethink social impact partnerships and cause marketing campaigns when the normal strategies and channels don’t always apply?įor Momentum works with Cheerity to help nonprofits and companies effectively leverage digital tools in partnerships. Brands and causes have changed their messaging and plans in a world reshaped by a pandemic and a revived social justice movement.

Digital activations 2020